Innovation in pet food ingredients that offer additional immune health benefits for pets are not just desirable, but essential. Cravings, APC’s new protein ingredient for pet food, stands out as the ideal solution for manufacturers looking to differentiate themselves in the market by offering products that meet both palatability and health expectations.
What is Cravings?
Cravings is a hydrolyzed ingredient derived from porcine plasma, specifically designed to enhance both the palatability and overall health of pets. This innovative ingredient delivers exceptional levels (minimum 70%) of highly digestible protein and bioactive peptides, known for their immunomodulatory and antioxidant properties, as detailed in a recent study1, demonstrating effects similar to another plasma based ingredient.
BENEFITS OF CRAVINGS FOR PET HEALTH
IMMUNOMODULATORY EFFECT
The bioactive peptides in Cravings have demonstrated a beneficial effect supporting pets’ immune systems. These components aid in regulating the immune response, potentially lowering the occurrence of inflammatory and allergic conditions. This is a significant value for pet food manufacturers focusin on pet parents who worry about their pet’s long-term inmune health, with studies showing significant improvements in animal health1.
BIOACTIVE PEPTIDES SUPPORT
Oxidative stress is a significant factor in the aging process and many chronic conditions. The peptides found in Cravings possess antioxidant properties that can effectively combat these stressors, fostering improved health and longevity in pets. This benefit makes Cravings ideal for foods intended for dogs that are susceptible to age-related health concerns or specific ailments.
PHYSICAL FUNCTIONALLITY & APPLICATION
Enhanced Palatability
Incorporating Cravings into pet food formulas before extrusion significantly improves palatability, making it irresistible to dogs. This ingredient has demonstrated its ability to substitute spray-dried poultry liver in recipes, presenting a more enticing alternative.
Research suggests that palatability enhancements remain consistent irrespective of the digest quality used, with optimal results achieved when incorporated at approximately 2% in the recipe2.
Digestibility Optimization
The high digestibility of Cravings ensures that dogs can absorb more nutrients from their food, which is especially beneficial for pets with digestive sensitivities. By improving how effectively dogs process their food, Cravings not only promotes gastrointestinal health but also optimizes nutrient utilization, thereby minimizing waste fecal instead output.
Incorporating Cravings into pet food formulas meets the rising demand for functional and healthy products, while providing manufacturers a distinct competitive advantage. In a crowded market, the ability to offer a product that not only improves pet health but also streamlines production processes is essential for standing out and capturing market attention.
References:
- Solà-Ginés, M., et al. (2024). “Nutritional, molecular, and functional properties of a novel enzymatically hydrolyzed porcine plasma product.” PLOS One.
- APC internal data, 2020