A palatable hydrolyzed plasma protein ingredient, with functional & health benefits for pet foods

What is Cravings?

Cravings is an enzymatically hydrolyzed plasma protein ingredient for pet food manufacturing. It is a high protein source of natural origin, that should be considered whenever the formulation calls for enhanced palatability and digestibility.

When should Cravings be used as an ingredient?

Cravings should be used in dry pet foods, treats and supplements to enhance palatability and elevate health focused products.

Our unique processing methods retain the biologically active components present in plasma, that positively impact health while also providing formula flexibility and functionality. 

cravings hydrolyzed porcine protein ingredient

Cravings offers solutions to help support dogs facing stressors across all life stages.

extruded treats and pet foods
  • 70% Protein, minimum
  • 20% Ash, maximum
  • Hydrolyzed to 85% below 10,000 Daltons
Feeding Dog and Cat
Formulation Benefits
  • Hydrolysis results in an ingredient with highly digestible proteins ​​
  • Partially replaces more expensive palatants, digests, livers and meals
  • Enhances palatability of the final formula with animal derived proteins
healthy dog and cat
Health Benefits
  • Contains functional proteins and bioactive peptides that support whole body health
  • Helps the immune system respond to inflammation quickly and efficiently 
  • Improves digestibility of the diet and promotes gut health

Dogs consistently prefer kibble that includes Cravings.
Increases consumption and
choice when tested in dog foods containing digest products, chicken meal, potato or pea protein. 


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