WHAT’S REALLY BEHIND THE INGREDIENTS? 

Pet parents want simple, recognizable ingredients, but formulators know it takes more than “buzzwords” to deliver nutrition, palatability, and performance. 

Why Plasma Fits Clean Label Formulation 

Naturally functional. Nutritionally complete. Simply processed. 

  • Single-ingredient, minimally processed animal protein 
  • No additives, isolates, or chemical modifications 
  • High digestibility and balanced amino acid profile 
  • Supports product stability, palatability, and texture naturally 
  • Sustainably sourced from official government inspected facilities 
  • Used successfully for decades in pet nutrition 

Where It Works 

Clean label functionality across applications. 

Application  Clean Label Benefit 
Wet Food   Replaces synthetic binders and gums; improves texture and flavor 
Dry Food  Enhances palatability naturally; supports digestibility 
Treats   Reduces starches and synthetic binders; improves protein quality 
Supplements  Adds functional protein with label-friendly simplicity 

 

Rethink what “clean” really means. 

Plasma isn’t just a clean label ingredient—it’s a naturally functional protein backed by decades of research and trusted performance. 

Clean Label Perception vs. Reality 

Here’s how plasma compares to other common “clean label” choices.